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Inside label guide

Thank you for wearing a quiet piece of our world.

This page is here for one simple reason: to help your Authentic Way t-shirt stay beautiful for as long as possible.

Your shirt was made to be worn, travelled in, remembered in and lived in — not just folded away. A little gentle care goes a long way, especially when it comes to the print and softness of the fabric.

Authentic Way logo

Authentic Way merch is not made as a souvenir. It is meant to feel like a small, wearable memory of a deeper way of travelling.

Print care instructions

Wash cold, inside-out

Machine wash cold, inside-out, on a gentle cycle with mild detergent and similar colours. Use non-chlorine bleach only when necessary. Avoid fabric softeners.

Dry gently

Tumble dry on low heat, or hang-dry for the longest life. High heat is one of the quickest ways to shorten the life of both fabric and print.

Iron with care

If needed, iron the shirt inside-out on a cool setting. Do not iron directly over the printed decoration.

Do not dry clean

Dry cleaning is not recommended for this printed garment.

Quick tips for longer life

  • Wash less often when possible — airing the shirt out can be enough after light wear.
  • Turn the shirt inside-out before washing to better protect the print.
  • Avoid aggressive detergents and heavy heat.
  • If you want the print to stay crisp for longer, hang-drying is the safest option.
  • Some colour variants may differ slightly in material composition, but the care routine above is the right baseline for all of them.

Base garment: Bella + Canvas 3001 / similar premium blank depending on the specific listing. Fulfilled on demand via Printful.

Why this page exists

A shirt should carry a feeling, not just a print.

We created our merch the same way we think about travel: calmly, honestly and without noise. We do not want these pieces to feel like random tourist-shop products. We want them to feel personal — something you keep because it reminds you of a certain way of seeing the world.

Travel deeper. Wear it gently. Keep the story with you a little longer.

If you came here through the QR code inside your shirt, you are exactly where you should be.

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Authentic Way · care guide for printed t-shirts · if you ever update this page, the QR code can stay the same.